FLOWERS.COM CEO/Founder Jim McCann Becomes the Latest Business Leader to Proclaim， ''I Watch CNBC.''2021-01-24 12:00:0962 ℃
CARLE PLACE, N.Y., Dec. 17 /PRNewswire-FirstCall/ -- 1-800-FLOWERS.COM, Inc. (Nasdaq: FLWS - News) CEO and Founder Jim McCann debuts today as the latest business powerhouse to appear in CNBC''s "I am American Business. I watch CNBC." campaign, joining a virtual all-star corporate team in professing the link between their success and their regular viewing of the global business media network.
Launched in early 2007, the CNBC campaign features some of the most dynamic and successful individuals in American business today, sharing their stories of success and failure, their management styles and their hopes for tomorrow. Other business icons already profiled in the campaign include Sirius CEO Mel Karmazin, former GE CEO Jack Welch, Viacom/CBS head Sumner Redstone, Southwest Airlines Co-founder and Chairman Herb Kelleher, BP Capital''s Boone Pickens, Bad Boy Worldwide Entertainment Group/Sean John CEO Sean ''Diddy'' Combs, Baby Einstein Co. Founder Julie Aigner-Clark and nearly a dozen others who have left indelible marks on the business world.
Anchored by a 30-second spot presented as a one-on-one interview with its subject, the campaign is running on CNBC and other NBC networks, in major print media including The Wall Street Journal, and online. The complete campaign can be viewed online at , and includes all the spots produced to date plus bonus material such as brief biographies, producer notes from the filming and a transcript of the interview from which the spot was created.
McCann''s is a story of entrepreneurial drive, out of which he has grown one of the world''s leading gift retail businesses. Despite coming from a family that for several generations had owned and operated a successful contract painting business, he was determined to pursue his own career path. He left an early job as a bartender to become a social worker, helping underprivileged young men overcome poverty, drugs and despair. But his appetite for business eventually became too strong to ignore, and it led him to purchase a single Manhattan flower shop. Out of that one location, he built an international business with nearly $1 billion in sales, expanded the definition of retailing, pioneered modern-day retail standards such as toll- free ordering service and online sales, and ultimately positioned 1-800- FLOWERS.COM as a leader not only in its product categories but among all businesses worldwide.
"Technology challenges us to get more personal," McCann reveals in the spot. "All we are trying to do is replicate the relationship I had with my first 25 customers with our 25 million customers." The spot concludes with the tagline that has marked all the entries in the campaign, "I am American Business. I watch CNBC."
"Jim McCann loves having his company right at the forefront of new technology. [He] jumps into new ideas first and looks for the sales angle second. Flowers are about as low-tech a product as you can imagine, and Jim McCann seems like an old-fashioned, family-oriented guy, but somehow this combination has created a very forward-thinking brand," said Ellen Lewis, the CNBC Producer who manages the campaign.
The author of three books - A Year Full of Flowers; Stop and Sell the Roses; and Celebrations: A Joyous Guide to Holidays from Past to Present - McCann is a frequently requested business commentator. Recently, he not only has sat in front of the TV screen watching CNBC''s broadcasts but also has visited the CNBC studios as a guest on such programs as "The Big Idea with Donny Deutsch," "Squawk Box" and "Fast Money," among a regular stream of business and consumer media appearances.
"We view our participation in this campaign as testimony to the fact that our organization, through its flagship and affiliated brands, is regarded as a major player in the global business world, not merely the floral and gift segment," said McCann. "It''s a great honor and privilege."
For more than 30 years, 1-800-FLOWERS.COM has been providing customers around the world with the freshest flowers and finest selection of plants, gift baskets, gourmet foods, confections and plush stuffed animals perfect for every occasion. 1-800-FLOWERS.COM? offers the best of both worlds: exquisite, florist-designed arrangements individually created by some of the nation''s top floral artists and hand-delivered the same day, and spectacular flowers shipped overnight from our "Fresh From Our Growers(sm). collection." Customers can "call, click or come in" to shop 1-800-FLOWERS.COM twenty four hours a day, 7 days a week at 1-800-356-9377 or Sales and Service Specialists are available 24/7, and fast and reliable delivery is offered same day, any day. As always, 100 percent satisfaction and freshness are guaranteed. The 1-800-FLOWERS.COM collection of brands also includes home decor and children''s gifts from Plow & Hearth? (1-800-627-1712 or ), Problem Solvers? (), Wind & Weather? (), HearthSong? () and Magic Cabin? (); gourmet gifts including popcorn and specialty treats from The Popcorn Factory? (1-800-541-2676 or ); exceptional cookies and baked gifts from Cheryl&Co.? (1-800-443-8124 or ); premium chocolates and confections from Fannie May? Confections Brands ( and ); gourmet foods from Greatfood.com? (); wine gifts from Ambrosia? (); gift baskets from 1-800- BASKETS.COM? () and the BloomNet? international floral wire service, which provides quality products and diverse services to a select network of florists. 1-800-FLOWERS.COM, Inc. stock is traded on the NASDAQ market under ticker symbol FLWS.
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